Mimi's Rock Corp.

TSXV Exchange | May 25, 2020, 3:49 AM EDT | Real-time price

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Mimi's Rock Corp. Provides Operational Update

Canada NewsWire

TORONTO, April 7, 2020 /CNW/ - Mimi's Rock Corp. (TSXV:MIMI OTCQB:MIMNF) (the "Company") today provided an operational update. Given the uncertain times, as we all grapple with the realities of the global pandemic, management thought it appropriate to provide a brief update on the Company's operations and outlook. The Company is currently preparing its year-end financial statements and will announce the release date as soon as available. While the late part of 2019 was not as strong as management's expectation, trends have begun to reverse in the first quarter of 2020.  While the proliferation of the COVID-19 virus has forced the world to adapt, we have so far been able to navigate the consequential operational challenges. As a result of operational changes implemented by our team (including the execution of multiple new on-line advertising strategies), combined with rapidly-evolving consumer behaviour driven at least in part by the COVID-19 pandemic, we have benefitted from continued sales growth in our vitamins and supplements business.  Meanwhile, the newly acquired skin care business remains strong.

Consumers are ordering more online and thinking about their overall wellness.  Our experienced supply chain management and operating teams have increased inventory levels on-hand with our e-commerce channel partners to deal with the increased product demand and to protect against any future supply chain disruptions.  We have not increased our prices as a result of the increased demand, and intend to hold our prices firm unless impacted with increased costs.

"We are working diligently with our manufacturers and distributors to make sure that we continue meet the needs of our customers. Our team members are able to work from their homes, and there has been no impact on our day-to-day operational capabilities," said Dave Kohler, CEO.

As a purely online business, Mimi's Rock Corp.'s organizational structure has facilitated minimal disruption as employees perform duties remotely. At this time, management does not foresee any major disruptions to the Company's business.  We will provide additional operational updates as appropriate, as we all work together to combat the current COVID-19 crisis.

About Mimi's Rock Corp.

Mimi's Rock Corp. is an online dietary supplement and wellness company which market and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names.  The Dr. Tobias brand features over 30 products, including the top-selling Colon 14-Day Cleanse and the #1 selling Omega 3 Fish Oil on All Natural Advice and Maritime Naturals products focus on skin and beauty care.  Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act.  All Natural Advice has been featured on BNN as a top selling skincare brand in Canada, and has been rated the #1 Beauty Brand on Amazon Canada for the past four years.

Forward-Looking Information

This news release includes "forward-looking information," as such this term is defined in applicable securities laws. Forward-looking information includes, without limitation, Mimi's Rock Corp.'s business and business results, goals or outlook, risks associated with financial results, and stability, development projects such as those referenced herein, sales to foreign jurisdictions, engineering and construction, production (including control over costs, quality, quantity and timeliness of delivery), foreign currency and exchange rates, maintaining adequate working capital and raising further capital on acceptable terms or at all, and other similar statements concerning anticipated future events, conditions or results that are not historical facts. These statements reflect management's current estimates, beliefs, intentions and expectations; they are not guarantees of future performance. The Company cautions that all forward-looking information is inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond the Company's control.  Accordingly, actual future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information.  All statements are made as of the date of this news release and represent the Company's judgement as of the date of this new release, and the Company is under no obligation to update or alter any forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

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please contact Mimi's Rock Corp. at: David Kohler, CEO, 905-330-5081, Dkohler@mimisrock.comCopyright CNW Group 2020

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