Pioneering Technology Corp.

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Pioneering Signs its First Major Retail Deal with Home Hardware for its New Consumer Cooking Fire Prevention Product

Pioneering Signs its First Major Retail Deal with Home Hardware for its New Consumer Cooking Fire Prevention Product

The Smart Burner(tm) will be available to all Home Hardware Dealer-Owners

Mississauga, Ontario CANADA, March 31, 2014 /FSC/ - Pioneering Technology Corp. (PTE - TSX Venture), ("Pioneering"), North America's leader in cooking fire prevention technologies and products announced today that it signed a deal with Home Hardware Stores Limited for the retail sale of its recently announced new consumer version of its award winning Safe-T-element cooking fire prevention technology.  The new product is called the Smart Burner.  This new "smart" cooking system will be available to all Home Hardware retail outlets across Canada later this spring.

The product will be featured at Home Hardware's Spring Market (April 6th - 8th) which brings together the collective buying power of the Dealer-Owners of close to 1,100 locations across Canada for seasonal purchasing to offer customers a variety of quality products at competitive prices. The Safe-T-element will receive special focus as an exciting new product available for stores to purchase inventory of.  Dealer-Owners and Staff will learn about the many benefits of this revolutionary new product from Celebrity Chef David Rocco.  David is committed to cooking enjoyment (which includes safety and experience) and will be an avid advocate of the product for Home Hardware.

"This product is a must-have for anyone with an electric stovetop that uses coil elements," said celebrity chef David Rocco.  "This product lets anyone give their electric stovetop a stylish European makeover.  It's easy to clean, helps cook foods evenly, it's gentler on your pots AND it reduces the risk of cooking fires! Brilliant!"

Stove top cooking fires are the number one cause of household fires in North America (approximately 44% of all household fires as per the National Fire Protection Association - up from 20% in 1980). Unattended cooking on electric coiled stovetops is by far the leading cause. Pioneering's original Safe-T-element cooking system has helped eliminate cooking fires in the over 100,000 multi-residential housing units it has been installed in to date across North America while also reducing energy consumption.  

Up until now the technology has had to be professionally hardwired into the stove.  This new "easy to install" consumer version of the Safe-T-element's multi-patented Temperature Limiting Control (TLC) technology means the TLC is now built right into each of the burner elements, so that anyone can install the technology easily in less than 5 minutes.

This new Smart Burner will not only help prevent cooking fires, save energy and provide superior cooking performance, but its sleek design and finish will give any electric coiled stovetop a designer look while also making the stove easier to maintain.  

Pioneering CEO Kevin Callahan said of the announcement, "Today, we are thrilled to be able to announce that this new innovation will soon be available to the general public through Home Hardware which is one of Canada's most innovative and trusted retailers. We are asked daily by residential consumers how they can get the Safe-T-element technology.  Until now, we have told them they can't because it required a professional installation. This is a solution we have been working on for a long time."

The product will be marketed to anyone with an electric coiled stovetop who wants superior design, better cooking performance and cost savings.  More specifically, this new product will appeal to those consumers who want to create a safe environment for their aging parents, teenagers  and/or their young families by providing protection from the dangers of cooking fires and peace of mind.


About Home Hardware Stores Limited: Proudly celebrating its 50thanniversary in 2014, Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials and furniture cooperative. Founded in 1964 by 122 independent Dealers, the 100% Canadian owned and operated cooperative now includes close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners, with annual retail sales of more than $5.4 billion. Through the Home Hardware network, Dealer-Owners have access to a world-class distribution system and 100,000 quality brand name and private label products at competitive prices. Home Hardware Stores Limited received designation as one of Canada's Best Managed Companies. More information about the company is available at

About Pioneering Technology Corp: Pioneering, based in Mississauga, Ontario is an "Energy Smart" product innovation/consumer goods company and North America's leader in cooking fire prevention technologies. Pioneering engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. Pioneering's patented cooking fire prevention technologies/products are engineered to help prevent cooking fires, the number one cause of household fire (a multi-billion dollar problem) in North America and around the world. Pioneering trademarks include Safe-T-element, RangeMinder, Safe-T-burner, Safe-T-Sensor, Powergrill, Battery Eliminator, Powerpak and the Hydro-free Furnace Fan. For more information visit:  

For more information please contact: Kevin Callahan, President & CEO of Pioneering Technology, 905-712-2061 ext.222

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

To view this press release as a PDF file, click onto the following link:  

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