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Naturally Splendid

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Naturally Splendid Positions for Evolving CBD Market as New Regulations Commence

(via TheNewswire)



Vancouver, British Columbia - TheNewswire - October 17, 2019 - Naturally Splendid Enterprises Ltd. ("Naturally Splendid", "NSE" or "the Company") (FRANKFURT:50N) (TSXV:NSP) (OTC:NSPDF), a healthy food, hemp product developer and largescale producer for inhouse brands as well as global contract manufacturer, is pleased to provide our insight in regard to strategic positioning in the evolving cannabinoid extract, edibles markets.

Naturally Splendid's strategy to manufacture its own company branded products and provide existing and new contract manufacturing services for private label clients is anticipated to include cannabinoid extraction and/or edible products once the pending regulatory framework is defined and necessary licenses have been secured. With a collective of over a decade of experience in hemp and food manufacturing, combined with recently achieved Safe Quality Food Level 2 Certification (SQF2) at its Pitt Meadows manufacturing facility. Naturally Splendid has gained invaluable experience and knowledge in this area, which will be a valuable asset in developing relationships with higher tier food service clients.

In the 10 years since its inception, the Company has worked hard to build shareholder value through an overlying strategy of manufacturing nutritional company branded products under such brand names as; Natera Sport(TM); Natera Hemp Foods(TM); Chii Hemp Foods; Elevate Me(TM) Nutritional Bars; and PawsitiveFX(TM), as well as offering contract manufacturing services producing private label products for a wide range of national and international clients.

Naturally Splendid's Natera Sport(TM) brand, launched in late 2018, has already earned a favourable reputation as a superior source of natural, sports nutrition. The brand is well positioned to benefit from the increasing consumer demand for plant-based and all-natural products. Company CEO Mr. J. Craig Goodwin states, "The popularity of our established products allows us to enter the sports nutrition space with a strong and growing brand as we continue towards a regulated market of sport and food products that will be allowed to contain cannabinoids such as CBD (cannabidiol). We view the adoption of CBD in future Natera Sport(TM) offerings as a potentially significant growth driver for our business".

In this regard, the Company has entered the sports nutrition market through its Natera Sport(TM) Bites that are suitable for every level of athlete from weekend warriors to elite athletes, including becoming popular with many professional golfers on the PGA Tour. Natera Sport(TM) Bites appeared in the August 2019 and October 2019 editions of Golf Magazine, a magazine with a monthly following in excess of 15,000,000 readers, as a preferred nutritional product of many professional golfers.

Naturally Splendid Vice President Mr. Bryan Carson states, "This is another historic day in the evolution of the evolving hemp and cannabinoid markets in Canada. The new regulations covering Cannabis Health Products (CHPs) as set forth under Health Canada's "Cannabis Act", will allow for systematic approvals of cannabinoid infused products for public consumption. It is anticipated that, initially, approved products will be somewhat limited and that many of these products will not be available until December 2019. This works in our favour as Naturally Splendid has a thriving nutritional bars and bites operation that is not dependent nor impeded by the new regulations whatsoever. Yet the Company is ideally positioned as these CBD products become more mainstream and appropriate licensing is obtained".

Natera Sport(TM) Bites were formulated by Dr. Stuart Love, a health practitioner in his eleventh year on the PGA Tour. Dr. Love states, "This lays the groundwork for the adoption of cannabidiol ("CBD") in future product offerings in accordance with regulations. I very much look forward to the evolution of Natera Sport(TM) Bites and to offering products infused with CBD as these regulations evolve globally". Dr. Love adds, "The use and acceptance of CBD-based products in the professional sports landscape has changed. We have witnessed the negative effects of prescription painkillers, and athletes are looking for healthier alternatives. We believe CBD to be one of those healthier alternatives that will augment our already nutrient dense product offerings." Dr. Stuart Love is the formulator of Natera Sport(TM) Bites and a Company Advisor to Naturally Splendid.

'Cross-over opportunities' are abundant, as established nutrition companies are venturing into the cannabinoid infused space and licensed producers or processing companies are venturing into more traditional markets. Most recently, Canopy Growth acquired a 72% stake in sports nutrition and hydration company, BioSteel. According to Canopy, this acquisition will further expand its potential CBD (cannabidiol) offerings. This is a strategy shared by Naturally Splendid through its established Natera Sport(TM) line. Natera Sport(TM) KEY-TO-LIFE keto bars are now found in over 2,000 retailers across Canada.

"In short", states Company COO, Mr. Barry Dashner, "We have a thriving nutritional bar business in traditional distribution channels that continues to grow sales quarter after quarter which is unrestricted under the new edible regulations that will soon be in play. The progression at our facility from manufacturing conventional food to infused food will be a seamless transition, as NSE has already installed and is operating specialized equipment that allows for several different infusion and coating methods. This has created increased capacity at our facility, which has already led to additional business for NSE prior to infused regulations coming into effect. We believe our manufacturing division is well positioned to capitalize on the upcoming legalization of edibles and food production in Canada, and in fact abroad. "

About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a biotechnology and consumer products company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient-dense foods, and related products. Naturally Splendid is focused on the commercial uses of industrial hemp, and once regulations allow, in permitting jurisdictions, this will include CBD (cannabidiol), and other cannabinoid compounds in a broad spectrum of applications.

For more information e-mail info@naturallysplendid.com or call Investor Relations at 604-673-9573

On Behalf of the Board of Directors

Mr. Craig Goodwin

CEO, President, Director

Contact Information

Naturally Splendid Enterprises Ltd.

(NSP - TSX Venture; NSPDF - OTCQB; 50N Frankfurt)

#108-19100 Airport Way

Pitt Meadows, BC, V3Y 0E2

Office: (604) 465-0548

Fax: (604) 465-1128

E-mail: info@naturallysplendid.com

Website: www.naturallysplendid.com

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control including, Naturally Splendid's ability to compete with large food and beverage companies; sales of any potential products developed will be profitable; sales of shelled hemp seed will continue at existing rates or increase; the ability to complete the sales of all bulk hemp seed purchase orders; and the risk that any of the potential applications may not receive all required regulatory or legal approval. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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