Pioneering Technology Corp.

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Pioneering Technology Partners with Almo Corporation. The Largest Home Appliance Distributor in the United States; Almo Provides Pioneering with National Coverage and Reach in the U.S. for its Products


ST. CHARLES, MOA., July 19, 2012 - Pioneering Technology Corp. of Mississauga, Ontario (TSX-V: PTE; OTC BB: PTEFF), ("Pioneering") an energy smart product innovation and consumer goods company and the leader in helping prevent the number one cause of household fire in North America announced yesterday at Almo's Central States Expo in St. Charles Missouri that it has signed a national distribution deal with Almo Corporation of Philadelphia, Pennsylvania, the largest home appliance distributor in the United States.

Almo Corporation confirmed today the signing of a new distribution agreement with Pioneering Technology Corp. to offer Pioneering's Safe-T branded line of product solutions. Almo is the largest national distributor of major appliances operating over 1-million square feet of distribution space from nine strategically located warehouses throughout the United States.

"As the largest, home appliance distributor in the United States, adding product innovation and accessories that benefit our customers is a natural progression. Pioneering's line of Safe-T products are unique and highly beneficial to our customers and their consumers providing value added products that help increase our dealer profit margins while addressing a serious consumer need." stated Warren Chaiken, Almo President & COO.

Almo's national network of Dealers and Retailers now have access to Pioneering's line of patented Safe-T product solutions offering its appliance partners a competitive advantage by addressing the leading cause of household fire and nuisance calls in North America - cooking fires. Almo has been in business for 65 years and offers unprecedented 1 to 2 day delivery, extensive in-stock inventory, financing options and marketing support. These products are now in-stock at Almo and available nationwide for immediate delivery.

"Almo has great people and great partners", said Pioneering CEO Kevin Callahan. "We have spent a great deal of time looking for the right partners in the United States for our proprietary Safe-T branded line of product solutions. As the largest home appliance distributor in the United States, Almo provides us the national coverage we have been looking for. Through its significant network of "best in class" regional and local appliance dealers, this partnership will provide us the reach we need to support our existing line of Safe-T branded product solutions and the new products we plan to introduce in the near future".

Safe-T Line of Product Solutions

The Safe-T-element(R) cooking system (STE) for electric coiled ranges is a high end heat limiting technology engineered to help prevent stove top cooking fires while reducing energy consumption by 25-35%. Available on new ranges or as a retrofit, this technology is installed on over 70,000 ranges in multi-residential housing (low income, seniors, college/university and military) throughout the world.

The Safe-T-sensor(TM) (STS) was engineered to help mitigate microwave fires and nuisance alarms by detecting burning conditions in a microwave and then interrupting power to the microwave before it can cause a fire or trigger an alarm. The product is relevant anywhere a microwave is installed and where an evacuation due to a false alarm may occur (university and college dorm rooms, office buildings, hospitals, senior's facilities and hotels/motels).

About ALMO Corporation

Almo Corporation is the nation's leading independent distributor of Major Appliances, Consumer Electronics and Professional A/V equipment. Known for its Rapid Ship services and exceptional customer service, Almo distributes over 85 of the industry's top brand names. Dealers and Retailers have instant access to a wide variety of Major Appliances, Consumer Electronics, Mobile Electronics, Professional A/V Equipment and Professional Residential Kitchen and Outdoor Appliances. Founded in 1946, Almo is headquartered in Philadelphia, Pennsylvania, and operates 9 regional distribution facilities with over 1 million square feet of warehousing throughout the United States. More information on Almo is available by contacting the company directly or at Almo's web site located at

About Pioneering Technology Corporation:

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented and patent pending Safe-T-element(R) cooking system is engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. The patented and patent pending Safe-T-sensor is designed to detect burning conditions in microwave ovens shutting it off before it causes a fire or triggers a fire alarm. Pioneering trademarks include Safe-T-element(R), Safe-T-Sensor(TM), Powergrill(TM), Battery Eliminator(R), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more information visit:


For Further Information please contact:

Kevin Callahan, President and CEO of Pioneering at (905) 712-2061 ext. 222 or

Media Contact, Pamela Baldwin at Almo Corp. (215) 698-4013

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Copyright (c) 2012 - All rights reserved.

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