Pioneering Technology Corp.

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Internationally Recognized Fire & Life Safety Expert Meri-K Appy and Highly Regarded Technology Executive Richard Adair Join Pioneering Board


Mississauga, ON - (May 3, 2012) - Pioneering Technology Corp. ("Pioneering" or "the Corporation") (TSX-V: PTE; OTC BB: PTEFF), an energy smart product innovation and consumer goods company, is pleased to announce the recent appointments of Meredith (Meri-K) Appy and Richard Adair to the Board of Directors of Pioneering Technology Corp.

Meri-K Appy is an internationally recognized leader in fire and life safety education with a proven track record in leading organizations and teams in executing high-impact injury prevention initiatives. Appy is skilled in consensus-building and in securing resources and commitment to achieving ambitious goals. She spearheaded the first national nonprofit organization focusing on home safety in America which specialized in national injury prevention especially for audiences at highest risk. She is a passionate, highly respected safety expert and sought after spokesperson, with broadcast appearances on every major U.S. network

Appy served as President of Safe Kids USA until December 2011, as President of the Home Safety Council from 2003 to 2010, and as Vice President for Public Education at the National Fire Protection Agency from 1989 to 2003. She currently serves on several national Boards and Advisory Committees, including the Congressional Fire Services Institute's National Advisory Committee, the International Association of Fire Chiefs' Fire and Life Safety Section Board, the John's Hopkins School of Public Health Center for Injury Research and Policy Advisory Board, the Federal Emergency Management Agency's Youth Advisory Committee, the Cribs for Kids board and the Vision 20/20 National Strategies for Fire Loss Prevention's Executive Committee. Appy has received many awards for her service including the Anne W. Phillips Award for Leadership in Fire Safety Education, Mason Lankford Award for Fire Service Leadership by the Congressional Fire Services Institute and Motorola; the Fire Sprinkler Advocate of the Year by the American Fire Sprinkler Association; and the Person of the Year award by the Society of Fire Protection Engineers.

Richard Adair is a practiced financial professional with a career spanning more than 20 years. For the past 15 years Mr. Adair has acted as Chief Financial Officer for a number of start-up and small to medium-sized private and public technology companies. Mr. Adair's areas of expertise include financial and operational management, restructuring and turnaround, equity and debt financings and mergers and acquisitions.

Currently Mr. Adair is President and Chief Operating Officer of Symbility Solutions a wholly owned subsidiary of Automated Benefits Corp (TSXV:AUT) a leading provider of software for the Property and Casualty Insurance industry. Mr. Adair has held a series of roles in Automated Benefits Corp. including Chief Financial Officer. From 2001-2005, he acted as Chief Financial Officer of Systech Retail Systems Corp. (TSX:SYS), a U.S.-based retail technology company. Mr. Adair has an HBA form the University of Western Ontario and has a Chartered Business Valuator designation from the Canadian Institute of Chartered Business Valuators. Mr. Adair has also been appointed Chair of the Audit and Compensation Committees.

Pioneering President & CEO, Kevin Callahan, said of the announcements, "We are honored to have two new Directors of the caliber of Meri-K and Richard and know that they will have an immediate impact on the stewardship and continued growth of the Company."

About Pioneering Technology Corporation:

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element(R) cooking system is engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. The patent pending Safe-T-sensor is designed to detect burning conditions in microwave ovens shutting it off before it causes a fire or triggers a fire alarm. Pioneering trademarks include Safe-T-element(R), Safe-T-Sensor(TM), Powergrill(TM), Battery Eliminator(R), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more information visit:

For further information contact: Kevin Callahan, President & CEO at (905) 712-2061 ext. 222.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy and accuracy of this release.

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