TORONTO, ONTARIO, Nov. 16, 2009 (Marketwire) -- SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, and SIRIUS Satellite Radio Canada, the country's leading satellite radio company are joining forces with an entertainment and music mash-up. By purchasing one of three SIRIUS radio bundles, SCENE members will receive immediate discounts and SCENE points.
SCENE members can take advantage of exclusive discounts on three SIRIUS radio bundles featuring the Starmate 5, Stratus 5, or Stratus 5 with Boombox. The SIRIUS bundles include the radio, free activation and a three month subscription to SIRIUS' 120 channels of unmatched news, talk, sports, entertainment and commercial-free music programming. SCENE members can also earn up to 4,000 SCENE points, enough for four free movies, depending on which bundle they select. As part of the partnership, SIRIUS will also offer all SCENE members an extended free online listening trial of 14 days versus the standard seven day offer.
"SCENE members are very passionate about their entertainment and music, so we're always looking for new opportunities to give our members more of what they want," said Shawn Bloom, General Manager, SCENE. "With its huge selection of sports, news, talk, entertainment and commercial free music channels, SIRIUS Satellite Radio is a perfect match."
"SIRIUS is pleased to partner with SCENE, one of the country's leading rewards programs to offer an exceptional entertainment bundle at an exclusive price," said Janet Langille, Vice President of Marketing, SIRIUS Canada Inc. "With the busy holiday season coming up, it's the perfect opportunity for SCENE members to share SIRIUS with friends and family."
For more information, please visit www.scene.ca or www.sirius.ca.
SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, is free to join, offers members an immediate 10 per cent discount on concession purchases and enables members to earn and redeem points for movies, DVDs, music and concessions. Members can also accelerate their earning power with the SCENE ScotiaCard (debit card) and SCENE VISA card.
About SIRIUS Canada
SIRIUS is Canada's No. 1 choice for satellite radio with 120 full-time channels broadcast from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers 100 per cent commercial-free music plus premium sports, news, talk and entertainment programming from North America's most recognizable and respected personalities and brands. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.
SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR and NLL and broadcasts live play-by-play games of the CFL, NFL and NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis Championships as well as Barclays English Premier League and UEFA Champions League soccer.
SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS programming is available for a monthly subscription fee of only $14.99.
SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.
Listen to SIRIUS live at www.sirius.ca.
About Cineplex Entertainment LP
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 130 theatres with 1,338 screens serving more than 63.5 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.
Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 69,000 employees, Scotiabank Group and its affiliates serve approximately 12.8 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate, and investment banking. With more than $485 billion in assets (as at July 31, 2009), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.