VRX No. 13- 07 U.S. 12g No. 82-4669
VANCOUVER and SPOKANE, WA, May 23 /CNW/ - VRX Worldwide Inc. (TSX-V:VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. (VRX), and Red Lion Hotels Corporation (NYSE:RLH) have signed an agreement appointing VRX as the "Official Online Visual Content Provider for Red Lion Hotel(R) brand".
Under the agreement, VRX will produce, manage and distribute high quality still images, virtual tours and interactive maps of Red Lion hotel properties across the United States. VRX's team of professional staff photographers and image editors will create digital images of the room types and amenities offered by each Red Lion hotel. The new content will be used by Red Lion on its websites and in its offline marketing material.
"High quality content that you can trust as being accurate and up-to-date is invaluable in the travel industry," commented David MacLaren, President and CEO of VRX. "We look forward to creating comprehensive coverage of each Red Lion hotel and adding the images to our archive of Hotel Content. Once created, we will work with Red Lion to ensure their VRX Content is Always Fresh(R) and widely visible to consumers."
VRX and Red Lion will work together to establish guidelines that clearly represent Red Lion's upgraded brand standards. In addition, the two companies will work together to promote the use of the new content across Red Lion's various online distribution channels.
"We selected VRX based on their extensive track record and their uncompromising commitment to quality," commented Linda Anderson, Vice President of Marketing for Red Lion. "From the start, VRX has worked collaboratively with us to not only understand our requirements but to create a thorough process to achieve our desired results: a library of images that sells our hotel properties well and increased confidence from our distribution channels and consumers in the accuracy of our content."
About Red Lion Hotels Corporation
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of midscale and upscale, full service hotels under its Red Lion(R) brand. As of March 31, 2007 the Red Lion Hotel network was comprised of 57 hotels located in eight states and one Canadian province, with 10,001 rooms and 503,529 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.
VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready, rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Carnival, Hyatt, Travelocity, Lastminute, Southwest Vacations, Orbitz, and many others rely on VRX's stunning visual content to attract and engage consumers. Each month, millions of people interact with VRX's Hotel, Cruise and Destination Content in their search for their perfect vacation. To find out more about VRX Studios, its products and services, visit www.vrxstudios.com.
VRX Worldwide Inc.
per "David MacLaren"
President and CEO
The TSX Venture Exchange has not reviewed this release and does not
accept responsibility for the accuracy or adequacy of its contents