TORONTO, July 31, 2012 /CNW/ - Corus Entertainment Inc. announced today that it has joined the Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service that provides advertisers and agencies with access to premium digital inventory. Through CPAX, Corus has partnered with Shaw Media, Rogers Media and CBC/Radio-Canada to deliver targeted, best-in-class online advertising offerings to advertisers and users.
Corus' participation in CPAX further enhances the service's ability to provide the advertising community with an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands. With Corus' powerful combination of online assets, including the women's brands W Network, W Movies, Cosmopolitan TV and OWN: Oprah Winfrey Network (Canada); the family brands ABC Spark and CMT; and the kids' brands YTV, Treehouse and Nickelodeon (Canada), advertisers will have greater access to brands that deliver sought-after audiences.
Through the four media companies, CPAX now provides buyers with a central gateway to premium Canadian digital advertising inventory across more than 150 top domains in both English and French, reaching a valuable audience of more than 16 million Canadians.
"With Corus joining CPAX, advertisers will have access to Corus' high quality, targeted online audiences through an efficient transactional system that maximizes the use of available inventory," says Gerry Mackrell, Vice President Sales, Television, Corus Entertainment. "This will allow Corus' sales team to focus on providing value-added, fully integrated on air and online solutions to our clients."
With CPAX, each media company maintains their unique, direct sales operations with a portion of their inventory flowing directly into CPAX for bidding by private access buyers. Inventory is pooled amongst the four companies' digital assets, enabling buyers to bid specifically on inventory targeted to their demographic. Agency partners have first access to bid on the inventory. CPAX launched in May, 2012, and is powered by technology developed by AppNexus, the world-leader in real-time advertising technology that serves the largest and most innovative buyers and sellers of online advertising.
Additional information can be found at http://www.cpaxrtb.ca/
About Corus Entertainment
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media's suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
SOURCE: Corus Entertainment Inc.
Corus Entertainment - Sally Tindal, firstname.lastname@example.org, 416-479-6107
CBC/Radio-Canada - Chuck Thompson, email@example.com 416-205-3747
Rogers Media - Andrea Goldstein, firstname.lastname@example.org, 416-935-5962
Shaw Media - Amy Waters, email@example.com, 416-934-4691