Sustainability, transparency and PAPERbecause underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the Year - Environmental Message"
(NYSE: UFS) (TSX: UFS)
MONTREAL, Nov. 22, 2011 /PRNewswire/ - Domtar Corporation (NYSE: UFS) (TSX: UFS) took home the Environmental Strategy of the Year Award and the Promotional Campaign of the Year - Environmental Message Award at the Pulp and Paper International (PPI) Awards 2011 ceremony held on November 15th in Brussels, Belgium.
Domtar President and CEO John D. Williams attended the ceremony and noted, "The finalists in each of the categories make up a distinguished list from around the world, and we are proud to be among those recognized for their industry leadership. The Environmental Strategy of the Year and Promotional Campaign of the Year awards are a great honor and a testament to our continued sustainability efforts on a number of fronts."
The Environmental Strategy of the Year award recognizes the company's efforts in the areas of sustainable forest management, greenhouse gas reduction and water management, as well as the 2011 development of the Domtar Paper Trail, an online tool that creates personalized customer reports of the environmental and socio-economic impacts of specific paper grade purchases.
The Promotional Campaign of the Year recognizes Domtar's PAPERbecause video, social media and print ad campaign telling the story of paper's utility and sustainability in a humorous and engaging way. The campaign was originally launched in 2010 and recently renewed with the introduction of five new videos.
"For years we've been championing sustainable forest management and fiber procurement, and at the same time we've devoted considerable resources to pursuing emissions reduction and energy efficiency initiatives at our mills," added Lewis Fix, Domtar's Vice-President of Sustainable Business and Brand Management. "Now with the Domtar Paper Trail and the PAPERbecause campaign, we are saying that stakeholder engagement and transparency are a big part of putting our commitment to sustainability into practice."
For more information, please visit www.paperbecause.com and www.domtarpapertrail.com.
The PPI Awards are organized by RISI, the leading information provider for the global forest products industry. They are the industry's only global awards that honor leadership, vision, innovation and strategic accomplishments. Winners were named on November 15th at an event in Brussels that overlaps with RISI's European Paper Week.
Domtar Corporation (NYSE: UFS) (TSX: UFS) is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity, and is also a manufacturer of papergrade, fluff and specialty pulp. The Company designs, manufactures, markets and distributes a wide range of business, commercial printing and publishing as well as converting and specialty papers including recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice® Office Paper, part of a family of environmentally and socially responsible papers. Domtar also produces a complete line of incontinence care products and distributes washcloths marketed primarily under the Attends® brand name. Domtar owns and operates ArivaTM, an extensive network of strategically located paper distribution facilities. The Company employs approximately 8,800 people. To learn more, visit www.domtar.com.
SOURCE DOMTAR CORPORATION