Jun. 13, 2011 (Canada NewsWire Group) --
CHARLOTTE, NC, June 13, 2011 /CNW/ - Muzak, a Mood Media company and the leader in sensory branding services for business in North America, announced today that it has signed an agreement with 4G Wireless, the largest authorized dealer for Verizon on the West Coast. Muzak was chosen as the provider for 4G Wireless based on its ability to deliver a high quality, integrated media solution that would serve to enhance overall customer experience. Muzak is providing music, in-store messaging and sound to 130 4G store locations in California and Nevada.
Mo Honarkar, Chief Executive Officer of 4G Wireless, recognized that creating the right customer experience was paramount. 4G Wireless' customers spend on average anywhere from 15 minutes to 1 hour in the stores. 4G Wireless wanted their customers to enjoy a consistent and pleasant experience during their time in the stores. Muzak's suite of services represents a significant advancement in that regard. "Muzak's music and voice services not only entertain customers, they also serve to inform and educate," said Mr. Honarkar.
"We are excited to partner with 4G Wireless to provide an enhanced customer experience," said Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation. "The wireless business is competitive and fast-moving. By adopting our sensory branding solutions, 4G can foster a positive in-store experience, which should help enhance sales and build long-term customer relationships."
About 4G Wireless
Founded in Southern California in 2006, 4G Wireless, a Premium Retailer for Verizon Wireless, has continually endeavored to be a driving force in the wireless industry. Today, 4G Wireless continues to grow throughout the Western United States with more than 140 locations open in California and Nevada. Through the 4G team and their combined communications knowledge and experience, 4G Wireless successfully strives in today's ever-changing wireless industry.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)