Mar. 10, 2011 (Canada NewsWire Group) --
Leonard Nimoy teams up with TELUS to launch "The Next Frontier of Social Networking."
VANCOUVER, March 10 /CNW/ - TELUS is giving Western Canadians something new to "Like" about Optik TV. TELUS today introduced a new Facebook application on its Optik TV platform designed to provide customers convenient access to Facebook features and content without missing a second of their favorite TV shows. This innovative application is a Canadian first, and brings a whole new dimension to both TV watching and social media. Through "Share my View", users are able to post what they're watching on their Wall, creating a social TV viewing experience that brings their whole friends list into the picture.
"IPTV is the future of television, and with Optik TV the future is here at TELUS. We are committed to enabling a truly connected home, offering new ways for our Optik TV customers to stay connected and multitask while enjoying television, and to that end we plan to launch a number of applications this year," said David Fuller, Chief Marketing Officer, TELUS. "TV applications are a great example of the power of Internet-enabled TV. This Facebook app brings social networking to the living room - it's all about making TV viewing a social activity again, in an exciting new way."
To promote the launch of this bold new TV app, TELUS has teamed up with Leonard Nimoy in an innovative marketing campaign that announces Facebook on Optik TV as "The Next Frontier of Social Networking."
The application wraps part of the perimeter of the television screen, allowing users to enjoy their favorite Facebook features while simultaneously continuing to watch TV programming. Included in the Optik TV subscription, the Facebook application on Optik TV uses the standard remote control to allow customers to view status updates, activities and Wall posts, find a friend, and write messages on friends' Walls. The application also offers the ability to view Facebook photo albums in slideshow mode to create a high-impact full screen presentation view of photos right on the TV.
TELUS Optik TV customers need only their current Facebook account and subscription to Optik Internet to take advantage of the Facebook application for TV.
The Facebook application was developed in partnership between TELUS and ES3, the premier developer of iTV (interactive television) applications for the award-winning Microsoft Mediaroom platform upon which Optik TV is based. "Applications for IPTV, such as the Facebook app, are key drivers in the evolution of TV and how consumers interact with the largest screen in the home," said Doug Edwards, CEO, ES3. "I truly believe the Facebook application for Optik TV presents a clear view to the horizon of purely integrated social activities that can be tied with our TV viewing experiences."
TELUS offers Optik TV in British Columbia and Alberta communities. TELUS is investing $1.3 billion in network infrastructure in B.C. and Alberta this year alone to increase Internet speeds, introduce Optik TV to more communities, and expand its wireless network.
Optik TV provides never before seen functionality, features, and more than 500 channels, including over 100 in High Definition (HD). Optik TV features the best PVR experience with PVR Anywhere, only from TELUS. Now one PVR acts as a server for your entire home so you can watch and record your shows on any TV in your home, record up to three shows at once, or pause a program in one room and pick it up from the same spot in another room. Another innovative feature, remote recording, allows customers to manage their PVR recordings from any Internet-connected computer or smartphone. Optik TV also offers Picture-in-Picture browsing; improved search capability enabling you to search for shows and movies by actors, directors, show titles or sporting events for immediate viewing or recording in the future; onscreen Call Display; HD Video On Demand; and HD Pay Per View, enabling you to order movies and live events from the comfort of your couch. Recently, TELUS customers became amongst the first in the world to be able to use their Xbox 360 as a digital television box for Optik TV.
To access the Facebook app on Optik TV, customers navigate from the Optik main menu to Applications and set up the application using a Personal Identification Number (PIN). To learn more about the Facebook app on Optik TV, visit telus.com/optiktv. To order TELUS Optik TV, or for more information, go to telus.com/tv or call 310-MYTV (6988).
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
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|Shawn Hall |
TELUS Media Relations
TELUS Media Relations