TMX group

VANCOUVER, B.C., Feb. 15 /CNW Telbec/ - VRX Worldwide Inc. (TSX-V: VRW)
announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"),
has completed an extensive custom production project for Luckie & Company, the
agent acting on behalf of the Department of Tourism and Travel and the
Department of Conservation and Natural Resources of the State of Alabama
(collectively "Alabama Tourism"). The content has now been certified by
Alabama Tourism and integrated into Alabama's official tourism websites:
www.alapark.com and www.800Alabama.com. In addition to these sites, VRX will
add the newly certified content of Alabama to VRX's extensive archive of
destination content and make it available to all online travel intermediaries.
As Alabama's "Official Online Content Provider", VRX has created virtual
tours of Alabama's leading tourist attractions and recreational sites. These
locations include Alabama's popular state parks, beaches, caves and other
natural wonders as well as a sampling of famous attractions such as
Talladega's International Motortsports, Bellingrath Gardens, The Space &
Rocket Center, Gulf Shores Beach in Mobile, and The Cheaha Resort State Park
in Birmingham. Under the agreement, VRX will receive production fees for the
creation of the content as well as ongoing fees for hosting and maintenance.
"This agreement is a great opportunity for both Alabama Tourism and VRX
as it creates opportunities beyond the bounds of the basic commercial terms,"
commented David MacLaren, President and CEO of VRX. "Beyond receiving high
quality virtual tours of Alabama's popular tourist attractions for use in its
own marketing initiatives, Alabama Tourism will benefit from VRX's extensive
experience syndicating and licensing destination related content. This
exposure can generate significant additional exposure and incremental tourism
revenues for the State of Alabama. At the same time, VRX is afforded the
opportunity to broaden its Destination Archive, expand its target markets, and
gain access to a whole new group of customers at the State level."
In addition to the production and hosting component of this Agreement,
Tourism Alabama has granted VRX perpetual syndication rights for the life of
the content. This will allow VRX to license the content to third parties for
use in their own online marketing initiatives featuring Alabama, its many
attractions, and related products and services. As Alabama Tourism has now
certified the completed content, it has been added to VRX's Destination
Archive and is now available for general licensing. To view the new
interactive maps, virtual tours, and still images of Alabama and its well-
known tourist attractions, visit the Destination Content section of VRX's
website (www.vrxstudios.com/destination_content/) and select "Alabama" from
the "Destination Search" drop down list.

About Alabama Tourism

www.800Alabama.com is the Official Web Site of Alabama Bureau of
Tourism & Travel.
This bureau, as mandated by the Legislature, was entitled with "exclusive
power and authority to plan and conduct all state programs of information and
publicity designed to attract tourists to the state of Alabama." Its purpose
is to promote travel to and through Alabama. It does this both nationally and
internationally.

About VRX

VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc.
(www.vrxworldwide.com), is the world leader in producing and syndicating high
quality, web-friendly visual content that educates, inspires, and compels
travel consumers. Leading travel brands like Priceline.com, Carnival, Hyatt,
Virgin Holidays, Cendant, Southwest Vacations, and many more rely on VRX's
stunning visual content to educate and engage existing and potential
customers. Each month, millions of consumers interact with VRX's Destination
and Hotel Content in their search for their perfect vacation. To find out more
about VRX Studio's products and services, visit www.vrxstudios.com

VRX Worldwide Inc.

per: "David MacLaren"

David MacLaren
President and CEO

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