VANCOUVER, Dec. 7 /CNW Telbec/ - VRX Worldwide Inc. (TSX-V: VRW)
announced today that its wholly owned subsidiary VRX Studios Inc. ("VRX") has
been appointed the Official Online Content Provider of Millennium & Copthorne
Hotels plc. ("Millennium & Copthorne"). This agreement paves the way for VRX
to begin providing hotel coverage in new markets such as New Zealand,
Singapore, and Malaysia where Millennium & Copthorne is a leading hotel chain.
Millennium & Copthorne is a global hospitality company which owns,
manages, and operates over 88 hotels in 16 countries under three distinct
brands - Millennium Hotels, Copthorne Hotels and Kingsgate Hotels. Under the
agreement, VRX will create high quality, web-friendly 360-degree virtual tours
and still images of each luxurious amenity, facility, and room type offered by
the different properties located in the different regions. Once created, the
360-degree virtual tours will be integrated into three-dimensional interactive
maps of the faEcade of each hotel. All content created by VRX under the
agreement, will be certified as "accurate and up to date" by Millennium &
Copthorne before being added to VRX's Hotel Archive. VRX will make the new
certified content available to all third party travel websites.
"The rapid growth in Internet bookings has made it necessary for us to
ensure that there is a uniform presentation of high quality visual content of
our hotels' accommodation and facilities across all our online channels,"
commented Darren Ng, Global E-Marketing Manager of Millennium & Copthorne. "To
accurately capture the true ambience and character unique to each of our
properties, we needed a company that could not only produce top-class online
visual content consistently for our properties, but also has a successful
track record of doing so. With VRX's expertise in this area, we look forward
to making our guests' experiences a memorable one, even before they step into
our hotels."
VRX's Hotel Program helps hotel companies such as Millennium & Copthorne
manage the integrity and presentation of their brand across all their online
distribution channels. VRX produces the highest quality and most user-friendly
online visual content while delivering a consistent user-experience across
every hotel in its Hotel Archive. The quality, consistency, and reliability of
VRX's Hotel Content attracts and retains more online customers and increases
their online booking confidence.
"We are continually expanding our coverage of the world's popular hotels
and destinations," stated David MacLaren, President and CEO of VRX. "Our
agreement with Millennium & Copthorne will expedite our entry into many
exciting new markets and drive our coverage of many of the leading hotels and
attractions in Asia and the South Pacific. This new coverage will greatly
enhance and diversify our Hotel and Destination Content. We are pursuing a
variety of global partnerships with companies such as Millennium & Copthorne,
these partnerships are a cornerstone to our global growth strategy."
About Millennium Hotels
Millennium Hotels are four star deluxe and five star properties situated
in premier locations in major international gateway cities or prominent
business locations around the world. They offer travelers comfortable, stylish
and interesting surroundings, which are sympathetic to the regional character
of their geographical location. The hotels serve international business and
leisure travelers and offer impeccable facilities and standards of service.
Superior IT and business facilities are a particular feature of all Millennium
Hotels, with access to technological facilities for all guests as standard.
About Copthorne Hotels
Copthorne Hotels are four star properties in major regional business
centers or resort locations in the UK, Germany, New Zealand, Malaysia and
Singapore. A well established European brand, Copthorne's international
expansion started in New Zealand, where it has now become the country's
largest four star hotel group. Copthorne Hotels have received a succession of
major industry awards in recognition of their quality, service excellence and
distinctive style of operation.
About Kingsgate Hotels
With a total of 16 hotels, Kingsgate Hotels and Resorts is New Zealand's
largest three-star hotel group. The hotels provide business, leisure and
family travellers with a consistent level of accommodation and true "kiwi"
hospitality which can be found in 15 key locations throughout the country.
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc.
(www.vrxworldwide.com), is the world leader in producing and syndicating high
quality, web-ready visual content that educates, inspires, and compels travel
consumers. Leading travel brands such as Carnival, Hyatt, Sandals,
Priceline.com, Southwest Vacations, and many more rely on VRX's stunning
visual content to attract, retain, and engage customers. Each month, millions
of consumers interact with VRX's Destination and Hotel Content in their search
for their perfect vacation. To find out more about VRX Studios' products and
services, visit www.vrxstudios.com
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
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responsibility for the accuracy or adequacy of its contents
