TMX group TMXmoney

Bell Aliant Inc. (BA)
Exchange: Toronto Stock Exchange
$28.540
May 23, 2013, 12:25 PM EDT
Change: -0.41 (-1.42%)
Volume: 340,151

Day Low
28.360
Day High
28.710
24.410
29.260
Bell Aliant wins injunction against Rogers' advertising

Judge's ruling will help ensure customers have access to clear and accurate information

Today the Court of the Queen's Bench in Fredericton, New Brunswick granted Bell Aliant an injunction to stop Rogers Communications Inc. from claiming to have the 'fastest and most reliable' high speed Internet product.

In her decision, Justice Clendening ordered Rogers to stop claiming to have the "fastest speed," "most reliable speed," or "fastest and most reliable speed".

"We are very pleased with the judge's ruling today. We undertook this action to ensure that our customers have access to clear and accurate information," says Karen Sheriff, President and CEO, Bell Aliant. "We understand that marketing and advertising in a competitive industry is about making claims about products and services, but there is a line - and we felt strongly that Rogers crossed the line with these claims."

"We take this issue very seriously and we will continue to monitor our competitive environment to ensure that our customers have access to accurate and clear messages," says Sheriff.

Bell Aliant FibreOP(TM) service connects your home to our 100% fibre optic network - delivering the best internet with the fastest upload speeds and crystal clear digital TV. FibreOP is now available in several areas in Greater Saint John including South End/Uptown, West Side, Millidgeville and North End. FibreOP is also available in Fredericton.

About Bell Aliant

Bell Aliant (TSX: BA.UN) is one of North America's largest regional communications providers. Through its operating entities it serves customers in six Canadian provinces with innovative information, communication and technology services including voice, data, Internet, video and value-added business solutions. Through its xwave offices, Bell Aliant also provides IT professional services and advanced technology solutions. Bell Aliant's employees are committed to deliver the highest quality of customer service, choice and convenience.

%SEDAR: 00023938EF

Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. View delay times for all exchanges.
Market Data powered by QuoteMedia. See the QuoteMedia and TMX Group Terms of Use.