OAKVILLE, ON, Jan. 18 /CNW/ -- Tim Hortons announced today that it will support UNICEF's (United Nations Children's Fund) relief efforts for children and families devastated by the earthquake in Haiti.
Coin Box Collection Fundraiser
Starting on Monday, January 18, the familiar Tim Horton Children's Foundation coin boxes found on every Tim Hortons counter and in every drive-thru in more than 3,500 stores across Canada and the U.S. will be designated to UNICEF's Haitian Earthquake relief efforts.
An additional donation of $100,000 (CDN) is also being made to UNICEF on behalf of Tim Hortons store owners and corporate offices.
"The magnitude of this disaster is exacerbated by the lack of resources and poverty in Haiti," said Don Schroeder, President & CEO, Tim Hortons Inc. "Our store owners and corporate staff immediately wanted to help. Our hearts go out to our many staff and customers, particularly in Quebec, who have family and friends in Haiti. The coin box collection allows people to make even the smallest contribution, because as we know, every penny adds up."
Since 1964, Tim Hortons has focused on supporting children and youth in the communities in which its stores operate, making UNICEF's specific focus on children and families in Haiti an appropriate fit for the chain's donation and fundraising efforts.
"UNICEF is thrilled with this tremendous show of support from Tim Hortons," said UNICEF Canada President & CEO Nigel Fisher. "Through this donation and the continued support of Canadians, we are helping children and families in Haiti whose lives have been devastated by this disaster."
About Tim Hortons and the Tim Horton Children's Foundation
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. As of September 27th, 2009, Tim Hortons had 3,527 systemwide restaurants, including 2,971 in Canada and 556 in the United States. More information about the Company is available at www.timhortons.com.
The Tim Horton Children's Foundation is a non-profit, charitable organization committed to providing a fun-filled camp environment for children from economically disadvantaged homes. In 2010, the Foundation will serve close to 14,000 children from economically disadvantaged homes from communities where Tim Hortons stores operate.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit www.unicef.ca.