TORONTO, Jan. 13 /CNW/ -- Rogers Communications Inc. today announced it has launched a mobile giving campaign to enable its customers to donate funds to help the relief efforts in Haiti in the wake of a 7.2 magnitude earthquake on January 12, 2010, which has left many parts of the country devastated.
Rogers Wireless and Fido customers are encouraged to help those in Haiti by donating to Partners In Health: Haiti and other Haitian relief organizations. By sending the text message "HELP" to shortcode 1291 beginning today (1), customers can donate $5.00 CDN to the Haitian relief efforts. Rogers is working with The ONEXONE Foundation to facilitate 100 per cent of donations in funds and goods to Partners In Health: Haiti and other Haitian relief organizations.
In conjunction with the text-to-donate campaign and on behalf of its more than 10 million customers across the country, Rogers Communications and The Rogers family together will donate $250,000 in funds and goods to Partners In Health: Haiti and other relief organizations in Haiti.
"We at Rogers extend our deepest sympathies to everyone affected by the earthquake in Haiti, and to Canadians who are concerned for their loved ones back home," said Edward Rogers, Deputy Chairman, Rogers Communications. "In support of Partners in Health and other relief organizations in Haiti, we encourage our customers to aid relief efforts via our text-to-donate campaign."
For more information, please visit www.rogers.com. For details on Partners In Health, please visit http://www.pih.org
About Rogers Communications Inc
Rogers Communications is a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider. Through Cable, we are one of Canada's leading providers of cable television services as well as high-speed Internet access and telephony services. Through Media, we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.
(1) Donations will appear as a line item on the customer's next wireless