TORONTO, ONTARIO, Jan. 4, 2010 (Marketwire) -- SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce that it has recently completed the expansion and full renovation of one of the Company's highest revenue generating cafes located in the heart of the Elmwood Village Community ("Elmwood SPoT") in Western New York State. The expansion has doubled the area of the cafe to 4050 sq. ft. and has increased available seating capacity to accommodate 185 patrons including the outdoor heated patio space. The Elmwood Village is a strong commercial and residential hub that boasts an economically healthy, vibrant and sustainable community in Buffalo, New York.
The completion of the Elmwood SPoT renovation and expansion prior to the end of 2009 represents another accomplishment in the Company's controlled growth which has been carefully laid out by SPoT management in the Company's long-term business and financial plan in 2009. Construction of the sixth SPoT Coffee location has now begun in Del Ray Beach, Florida and this cafe is scheduled to commence its operations in May 2010. SPoT is well positioned to have ten cafes in full operation or under development by the end of 2010.
Elmwood SPoT, which first opened in 1999, alone generated approximately $1.4 million in annual gross revenue for the Company last year. SPoT Coffee management conservatively estimates that the expansion and renovation will increase the annual gross sales at Elmwood SPoT by 35%.
The constant popularity of Elmwood SPoT had previously exerted tremendous pressure on its limited seating and menu. Now the cafe expansion provides increased seating capacity and the new enlarged kitchen accommodates an enhanced menu that, in keeping with other SPoT cafes, includes SPoT's gourmet pizza, signature sandwiches and Belgian Waffles.
Consistent with SPoT's unique approach to building and operating community-oriented cafes, Elmwood SPoT will continue to provide a welcoming and comfortable atmosphere for its community to enjoy. The entire back wall of the expansion now features a new mural highlighting many of the local features of the Elmwood Village designed and painted by a local known artist. With the assistance of local architect and professor, Bradley Wales, many key design elements of historical value have been preserved and add to the warm features of Elmwood SPoT, including the addition of a large platform that will form a stage for live music and entertainment that SPoT expects to regularly feature there.
John Lorenzo, President of SPoT commented: "SPoT management is very pleased to invite the Elmwood community patrons to their redesigned and renovated Elmwood SPoT. All our Spotters, architect and contractors have worked very hard to redesign the Elmwood SPoT and we are all excited with our new menu items, mural, seating options, live performances and consistent high quality service."
SPoT designs, builds and operates community- oriented cafes that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and roasted in-house gourmet coffee. The current SPoT management team has been successfully operating company-owned cafes in Western New York State and Canada since 2004.
Each SPoT cafe is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.
The Company currently operates five cafes that range in size from 2,000 to in excess of 4,000 sq. ft. with locations in Buffalo (two), Williamsville and Rochester in New York State and Toronto, Canada. Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT cafe maintains several unique and key features, including:
- Dedication to create a friendly environment that nourishes and
intensifies a sense of gathering and of community;
- Roasting in-house and blending SPoT's own award-winning premium
- Unwavering commitment to offer the customers of the Company the
highest quality products and services;
- Innovative and varying cafe designs that consider both the culture and
flavor of the specific communities of each cafe;
- Choice of corner locations for each SPoT cafe at the center of
- Ability to offer intimate and warm ambiances in each cafe to suit the
social and private moods of SPoT's patrons; and
- Trained and dynamic service staff that are proud to call themselves
"Spotters" who enjoy serving their customers and make them feel at home.
Forward Looking Statements
Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.