MISSISSAUGA, ONTARIO, Dec. 9, 2009 (Marketwire) -- Extreme Brandz is pleased to announce the appointment of John Delutis as Brand Vice President for Mucho Burrito. In this newly created position Mr. Delutis will be responsible for the Mucho Burrito brand and all of its day to day operations across North America. Mr. Delutis will report directly to Alex Rechichi, President and CEO of Extreme Brands and will be a member of the Extreme Brandz Executive Committee.
Mr. Delutis brings a wealth of QSR experience and an impressive track record of success working with strong, successful brands such as Tim Hortons and Second Cup. Mr. Delutis was most recently The Vice President of Operations with The Second Cup Coffee Co having functional responsibilities for Field Operations, Learning and Development, Operations Development, Corporate Cafe Operations, Customer Satisfaction and Coffee Quality and Procurement. Mr. Delutis was a member of The Second Cup Executive Management Team and was actively involved in Franchising, Real Estate and Marketing.
Mucho Burrito is a Fresh Mexican Grill concept owned by Extreme Brandz. Mucho Burrito delivers an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes.
Extreme Brandz is a privately owned and operated Canadian franchise company specializing in delivering quick, fresh and healthy food offerings through their Extreme Pita, Mucho Burrito and Pureblendz brands. Extreme Brandz currently operates more than 265 locations in Canada and the United States.