TMX group

VANCOUVER, April 18 /CNW/ - VRX Worldwide Inc. (TSX-V: VRW) announced
today that the Xplore Travel Group ("Xplore"), a division of its wholly owned
subsidiary VRX Studios, has launched 295 new Xplore branded websites.
The launch of the new websites is the first phase of Xplore's multiphase
URL development strategy. The simultaneous launch of a large number of   
inter-linked websites increases the prominence of each URL in natural search
results thereby accelerating Xplore's search engine exposure and helping
maximize Xplore's online presence. To experience one of the new sites, go to
www.xplorebali.com, www.xploredubai.com, or www.xploresydney.com or for a full
listing of all Xplore sites, go to www.xploretravelgroup.com (scroll to bottom
of home page).
"The mass rollout of all of our Xplore branded websites is a critical
step in our strategy to capture online travel consumers' attention," commented
Marta Salgado, Product Development Manager of Xplore Travel Group. "The number
of websites linking to any given website, at any given time, is a primary
factor in how search engines rank individual sites. As search engines drive
the majority of traffic to travel websites, the sooner we launch each Xplore
site and link it to our existing sites, the faster the ranking of each Xplore
branded website will improve."
In this phase of development, each of the new sites offers online
consumers access to the same level of travel inventory as that offered by the
top travel branded websites. Subsequent phases of Xplore's multiphase
development strategy will include adding hotel, air, car, and package deals;
local entertainment and event deals; and extensive multimedia hotel and
destination content. Each phase of development will add one or more of the
elements listed above and will be implemented across all sites simultaneously
or site specifically. Over time, Xplore will upgrade each of the 295 new
Xplore branded sites to full service, media rich, destination websites
equivalent to www.xploreoahu.com, www.xplorecancun.com,
www.xplorelasvegas.com, and www.xploreparis.com.
"Launching a full service version of each of our Xplore branded websites
is a key milestone in the Xplore business plan," stated David MacLaren,
President and CEO of VRX. "This mass rollout clearly demonstrates Xplore
Travel Group's ongoing commitment to meet the growing needs of online travel
consumers."

About The Xplore Travel Group

The Xplore Travel group, a division of VRX Studios Inc., currently owns
over 2,000 travel related URLs covering the most popular destinations around
the world. The Xplore series of websites are designed to provide the most
detailed descriptive and visual content of each destination as well as all the
services and travel inventory offered by the major online travel brands. Over
time, VRX will launch thousands of destination and subject specific travel
websites featuring deals and packages to the top destinations throughout North
America, Europe, and Asia. In addition to diversifying VRX's business, the
Xplore websites will help VRX measure and quantify the impact of visual
content on the online travel purchase decision. To learn more about The Xplore
Travel Group, visit www.xploretravelgroup.com.

About VRX Studios

VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc.
(www.vrxworldwide.com), is the world leader in producing and syndicating high
quality, web-ready visual content that educates, inspires, and compels travel
consumers. Leading travel brands like Carnival, Sandals, Virgin Holidays,
Southwest Vacations and many more rely on VRX's stunning visual content to
educate and engage existing and potential customers. Each month, millions of
consumers interact with VRX's destination and hotel content in their search of
their perfect vacation.
To find out more about VRX Studio's products and services, visit
www.vrxstudios.com

VRX Worldwide Inc.

per: "David MacLaren"

David MacLaren
President and CEO

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