CHICAGO, Oct. 19 /CNW/ --
Premium Surge Promotions, a leader in product-based marketing, today announced that Burger King Corp. (NYSE: BKC) has named it the restaurant chain's premiums manufacturing supplier agency of record ("AOR"). Premium Surge is a promotions agency specializing in the design and manufacturing of one-of-a-kind incentive products and has been a premium supplier for Burger King Corp. for more than seven years. Under the new agreement, Premium Surge will have full manufacturing responsibility for 100% of toy premiums and other incentive products for all BURGER KING® restaurants, worldwide.
"We are very pleased and humbled that Burger King Corp. has chosen our company to produce all toy products for BURGER KING® restaurants," said Abdiel Estrella, president and CEO, Premium Surge Promotions. "We look forward to continuing to support the corporation's high quality and safety production standards and practices across all stages of the manufacturing process as well as complementing its compelling brand proposition throughout the world."
The decision to name Premium Surge Promotions a single-source premium supplier will not affect either the location or levels of premium production.
ABOUT PREMIUM SURGE PROMOTIONS
Premium Surge Promotions is a world-class, global, product-based marketing agency specializing in the design and manufacturing of custom products and innovative incentives that create consumer excitement and drive business momentum. Among the company's clients, Premium Surge Promotions is Agency of Record for Burger King, Kellogg's and Procter and Gamble. The organization was founded in 2001 and is a Minority Certified and privately owned company. Premium Surge is headquartered in Chicago with a full scale operation in Hong Kong and an active presence in Florida, California and Mexico. For more information, visit www.premium-surge.com.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.