WATERLOO, ON, Feb. 10 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today that Red Cap is now available in a 24 pack of industry standard bottles at the Lowest Legal Price.
"Over seven years have passed since Red Cap was re-introduced into the Ontario market in the stubby bottle. As part of our on-going commitment to deliver sustainable cost reduction, Brick Brewing is converting Red Cap to the industry standard bottle" said George Croft, President and Chief Executive Officer.
"No doubt about it, the only change is the package. It's the same great beer now available at the Lowest Legal Price of $25.60 plus deposit" said Sean Dennis, Director of Marketing and Planning for Brick Brewing.
Red Cap is a smooth tasting Ale that was Canada's most popular beer in the 1950's and 1960's, owning almost half the market at one point. Red Cap Ale is available at The Beer Store and Retail Partner Stores across Ontario.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo Dark premium craft beers with other popular brands such as Laker, Formosa Springs Draft and Red Baron. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com